Olympics sponsorship

Ten announces sponsors for Sochi Winter Olympics

March 8, 2014 – 08:16 pm

The Sponsor Games: Why Any

Ten has announced the first sponsors for its exclusive coverage of the 2014 Winter Olympics in Sochi, Russia.

The announcement:

Network Ten today announced the first sponsors for its exclusive coverage of the XXII Olympic Winter Games in Sochi, Russia.

Samsung Electronics Australia, PharmaCare Laboratories, Fiat Chrysler Group (Jeep Brand), McDonald’s Australia, Optus and Maurice Blackburn have signed on to be part of what promises to be the most spectacular Olympic Winter Games the world has seen.

Network Ten has also signed a sponsorship deal with a large consumer goods company, which cannot be named at this stage, and is finalising agreements with other sponsors.

Network Ten Chief Sales Officer, Louise Barrett, said: “We are delighted to welcome Samsung, PharmaCare, Fiat Chrysler Group, McDonald’s, Optus and Maurice Blackburn to the biggest free-to-air broadcast of an Olympic Winter Games in Australian television history.

“The response to the Sochi Games has been extremely positive. It will be the premium sporting event of 2014 and we are looking forward to bringing it to all Australians, for free, across TEN, ONE and tenplay.”

Network Ten’s coverage of the XXII Olympic Winter Games starts on the evening of Friday, February 7, and runs until the early hours of Monday, February 24.

Arno Lenior, Chief Marketing Officer, Samsung Electronics Australia, said: “As a Worldwide Olympic and Paralympic Partner, Samsung has launched a multi-million dollar campaign in Australia to bring the excitement of the Games to local fans. We’re thrilled about our partnership with Network Ten, which has allowed us to create unique and engaging content that we know Aussies will love.

“The network partnership also provides us with great content, produced by Network Ten, that will feature in our Samsung Stadium app that is available for compatible Android™ and iOS phones and tablets, ” he said.

Vincent Tan, CEO of PharmaCare, said: “We are very excited about being a part of the wonderful Winter Olympics in Sochi. At PharmaCare, we are all about Australians living a healthier and happier life. So, there is a natural synergy between who we are and what we do as a company and what the athletes at the Games represent for Australia.

“It will probably be our best Winter Olympics, not only from a medal standpoint but also from a viewership point of view, as we will be watching the Games live in prime time on Ten. We cannot wait for the games to begin, ” he said.

Source: mumbrella.com.au

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Corporate sponsorship...

...has ruined the purity and aesthetics of Olympic sport. But it is needed to run the bloated Games of today.
My solution? The IOC should buy some island not governed by any country. Build world-class facilities, and run the Olympics here every time. No need to build new facilities every four years. And with the same facilities and -- for the most part -- weather conditions, competition will be equal time after time.

Olympic sponsorship: Is it worth it?  — CNN
Russia is preparing to fire the starting pistol on the 2014 Winter Olympics, an event big corporate sponsors hope will burnish their brands and boost their earnings.

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